CREATIVE OPERATING SYSTEM
INTERACTIVE AD ENGINE
ENGINEER THE
RESPONSE FIRST.
Choose objective, format and duration. Build the sequence of creative jobs before writing the script.
15 SEC / ATTENTION ARCHITECTURE
0–2 STOP→2–4 HOOK→4–8 HOLD→8–11 PROVE→11–13 ENCODE→13–15 ACT
82CAPTURE
67MEMORY
54ACTION
Illustrative planning view. The live engine below recalibrates the architecture from your inputs.
Creative inputs
TURINGADS CREATIVE EFFECTIVENESS INDEX
62
Good capture, but brand encoding and action are limiting economic value.
CONTEXT
STOP
HOOK
HOLD
FEEL
ENCODE
ACT
ENGINE OUTPUT
Architecture, not a generic score.
Opening
Establish native relevance immediately and create a visual interruption in the first frame.
Middle
Reset attention before decay with progression, contrast, proof or a new information reward.
Close
Encode a distinctive brand cue before the CTA; make the action the consequence of the story.
ENGINE OUTPUT
Generate a concrete Attention Blueprint.
Planning hypothesis
Select context to produce a stage-by-stage creative job map.
TAKE THE BLUEPRINT FORWARD
Engineer my ad.
Use the blueprint as the starting hypothesis, then send us the brand, audience and campaign context required to turn it into creative.
Problem-firstNo generic packageEvidence-led