CREATIVE OPERATING SYSTEM
AD ATTENTION AUDIT

WHERE DOES YOUR AD
LOSE VALUE?

Start with the actual creative and its intended job. Diagnose the likely leak across capture, hold, meaning, memory and action.

CREATIVE INPUT
↑ DROP YOUR AD HEREVideo creative · platform context · objective
PERFORMANCELAUNCHBRANDRETARGETING

The production audit combines creative evidence with platform and outcome data where available.

Describe the ad

Creative diagnosis

Adjust the evidence and run the diagnostic.

WHAT A PRODUCTION AUDIT ADDS

From self-reported signals to real evidence.

Creative file analysis

Shot structure, pacing, text density, brand cue timing, CTA, audio, format and variants.

Platform evidence

Retention curves, skips, completion, clicks, conversion, audience/placement splits and fatigue where available.

Controlled testing

Hook, cut, story, brand cue, offer and CTA variants tied to defined outcomes and causal measurement where feasible.

CREATIVE INPUT

Upload the actual ad.

This browser prototype previews the local file and reads duration. Production analysis requires scene, transcript, brand-asset and campaign-data services; it does not pretend file metadata equals measured attention.

No creative loaded.

Select a video to create a duration-aware audit checklist.

GET THE AUDIT

Turn diagnosis into a next action.

Send the creative and the outcome you care about. The first job is to locate the leak: stop, hold, meaning, memory, attribution or action.

Problem-firstNo generic packageEvidence-led
01 / WHAT IS THE ATTENTION PROBLEM?

Prototype form: this validates and structures the enquiry in-browser. Connect the production build to your CRM/form endpoint before launch.

ENQUIRY STRUCTURED

Good. The problem is framed.

Your details are ready for the production CRM/form endpoint. This prototype does not transmit personal data.

Start with your ad →